This page provides the members the opportunity to write about their views on topics relavent to training. Readers then have the opportunity to add their thoughts or comments on the topic. It can be set up to accept public or members-only comments. Contact

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  • 10 Dec 2014 4:00 PM | David Milne (Administrator)

    The Automotive Training Managers Council has announced its Officers and Directors for the year 2015. Holly Gerke, Manager of Technical Training for Penske Truck Leasing was re-elected as Board Chair, with Michael Loth, Training Instructor for Robert Bosch serving as Vice Chair. Chris Chesney, Senior Director of Professional Markets for CARQUEST Technical Institute is serving as Treasurer, with Tim Zilke, President and CEO of ASE serving as Secretary. Bobby Bassett, Director of North American Training for Gates Corporation continues in the role of Past Chair.

    Also announced were three new Directors elected to the Board: Jim Boyd, Manager of Fleet Technical Services for Southeastern Freight Lines; Stacey Henry, Director of Education and Development for Bridgestone Retail Operations; and Wayne Kosko, Service Education Manager for Navistar.  They join current Directors, Ron Kato, with Toyota Motors Sales USA, John Prosser with American Honda Motor Company, and Bill Sapielak with Adayana.

    "The strength of the organization is in the diverse experience of our membership," said Dave Milne, ATMC President. "The outstanding advice and support that this group brings to their leadership role is indicative of their commitment to improving the quality of training for the entire industry. I'd like to take this opportunity to thank the outgoing Board members for their service over the years." Transitioning off the Board after serving two terms are Rod Boyes with Melior and Steve Lee with Lincoln Educational Services.


  • 13 Sep 2013 2:15 PM | David Milne (Administrator)

          Few individuals in the automotive service industry can match the experience, dedication, knowledge and influence of John Saia. For as long as any of us can remember, John has been there providing insight, counsel and advice. His service to his employers over the years is only exceeded by his service to the industry he loves. It’s a passion many of us share, but one that John has in abundance.

         John is perhaps unique in having served in a volunteer capacity for just about every important industry organization you care to mention. For the National Institute for Automotive Service Excellence (ASE), John has the distinction of serving as a board member twice while working at two different companies (Goodyear and Toyota). At the National Automotive Technicians Education Foundation (NATEF), he served on the board of Trustees and as its Chairman, adding immeasurably to the effort to train many of the men and women working in our industry today. Most recently, John served as Chairman of the Automotive Training Managers Council (ATMC), and was instrumental in guiding that organization through the most significant change in its history. As if this isn’t enough, John accomplished all this with the grace and humor for which he will always be fondly remembered.

          John, while we are sorry to lose such a valuable advocate, I speak for all of us here at the ASE Family in wishing you and Helen All the Best in the years to come. Good friends are forever, and we’ll look forward to continuing that friendship as you embark on the next phase.


    Tim Zilke

    ASE President & CEO

  • 28 May 2013 10:21 AM | David Milne (Administrator)

    IDENTIFIX® FOUNDER HONORED AT AASP-MN Statewide professional organization recognized Bill Sauer for service and support


    Roseville, MN. (May 23, 2013) Bill Sauer, AAM, founder of Identifix, was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN) at its annual meeting and convention last month. The association of nearly 650 independently-owned collision repair, automotive service and industry supplier businesses is dedicated to improving the state's automotive service industry and success of its members.

    The AASP-MN recognized Sauer, who started the vehicle diagnostics company 26 years ago, for his many years as a volunteer and supporter of the automotive community. He currently serves on the organization’s Education & Training Committee and is also a member of the Automotive Training Managers Council and the Automotive Service Association. Bill is a former board member of the Automotive Management Institute and has served on numerous tech school advisory boards, including Dunwoody Institute in Minneapolis, MN where he remains an active member.

    "Bill Sauer is loved by virtually everyone in this industry, and especially by his friends at AASP-MN," said AASP-MN Executive Director Judell Anderson during a special dedication ceremony. "Between the experts at Identifix and his connections with others in the industry, Bill has been an invaluable resource to AASP-MN when it comes to delivering quality training to our members."

    "I’ve been in the auto repair business for over 50 years, half of those fixing cars," said Sauer. "Recognizing the challenges in the industry and the increasing complexity of vehicles, my goal has always been to make it easier for technicians to do their job. AASP-MN shares that goal, which is why their recognition of my contributions is such an honor."

    Now semi-retired, Sauer continues as an important voice in the direction of Identifix by using contact with the many shop owners and industry professionals he has built relationships with over the years to make recommendations on enhancements to Direct-Hit and the Identifix Repair Hotline. He also makes time for woodworking, gardening with Duffy, his wife of 55 years, rehabbing wildlife and dog sledding.

    Follow Identifix on Facebook at and on Twitter at

  • 28 Mar 2013 11:03 AM | David Milne (Administrator)
    Beginning January 1st, 2013 ASE will transfer oversight of their process for accrediting Continuing Automotive Service Education (CASE) training providers from NATEF to ATMC. This is an exciting step for the Automotive Training Managers Council as this accreditation program was orginally an ATMC concept and we are the peer group for these prestigious programs that train working technicians. To learn more about CASE go to the ATMC website and click on the CASE tab.
  • 28 Mar 2013 10:55 AM | David Milne (Administrator)

    The Automotive Training Managers Council (ATMC), in conjunction with ASE, is conducting an annual survey to establish training benchmarks within the Auto and Heavy-Vehicle Service and Repair Industry.  The process involves parallel surveys sent to training providers and to training consumers (working technicians, service advisors, shop managers, and parts distribution personnel).  The survey is designed to establish a series of metrics to help the industry recognize trends, provide a comparison standard, and align the offerings of training providers with the needs of training consumers.   The survey focuses on training delivery methods.  The results will be presented at the ATMC Conference April 15-17, 2013 and posted on the ATMC website  following the conference.

  • 28 Mar 2013 10:49 AM | David Milne (Administrator)

    Record Registrations for 2013 ATMC Spring Conference

    LEESBURG, Va., March 28, 2013 – The Automotive Training Managers Council (ATMC) reported record registration for their annual conference, and the highest membership in the organization’s 28-year history. “The majority of our members will be in attendance at our Spring meeting in Englewood, Colorado on April 15th through the 17th,” said Dave Milne, ATMC President. “It seems more and more training managers are finding value in the think-tank environment of ATMC, where members use their collective knowledge and experience to look into the foreseeable future on how people will learn and help each other prepare for that future.”

    A key part of the meeting will be a review of the ATMC Annual Training Benchmark Survey. “More than 3500 technicians and shop owners participated in our 2013 survey focusing on delivery methods. They have told us how they currently receive training, their preferences among the methods for receiving training, and why. In addition more than 70 training providers have participated to share their view of what they currently provide and their view of the future,” Milne concluded. The results will be shared with the ATMC membership at the conference and on the ATMC website afterwards.

    The Automotive Training Managers Council (ATMC) is a non-profit organization dedicated to the advancement of training and professional development within the automotive service industry. A member of the ASE Industry Education Alliance, ATMC helps members keep up with innovations in automotive training delivery by facilitating interaction among its members and serves as a leadership forum for training professionals to promote world class training standards in the automotive, heavy duty and related industries through the sharing of best practices. For more information about ATMC, visit, or call 703-669-6617.

  • 25 Jun 2012 9:12 AM | David Milne (Administrator)

    The Automotive Training Managers Council (ATMC) annually honors outstanding or innovative training programs designed for service or support in the transportation industry through its prestigious National Excellence in Training Awards. The awards are open to any person or entity providing training in the industry.

    “These awards serve to recognize the important function that training and trainers serve in the complex business of transportation service and repair,” said Dave Milne, President of the ATMC. “The technology in the industry is constantly changing, and without talented trainers and effective programs the ability of technicians and other support personnel to keep vehicles on the road would be greatly diminished.”

    The submissions will be judged by an ATMC panel and awards made to all programs that meet a prescribed level of excellence based upon several criteria, including the program overview, needs analysis, learning objectives, program materials/elements, delivery methods, measurement of the program’s effectiveness, and program maintenance.

    The application process is free to all ATMC members and requires a $150 application fee for non members. The deadline to apply is September 1, 2012. Awards will be presented in a special ceremony during the ATMC reception at Industry Week in Las Vegas, NV, October 31, 2012.

    2011 recipients include: Bridgestone Retail Operations, LLC, Delmar Cengage Learning, Delphi Product and Service Solutions, Jiffy Lube International, and Volvo Cars North America.

    For more information or an application see the Training Awards page at

  • 25 Jun 2012 9:10 AM | David Milne (Administrator)

    ATMC to Host Networking Reception at Industry Week

    The Automotive Training Managers Council (ATMC) will host a networking reception Wednesday evening 5:30 pm, October 31, 2012, during the AAPEX and SEMA shows in Las Vegas. All individuals with an interest in training are welcome to attend and learn why the ATMC is one of the fastest growing organizations in the automotive industry.  Through networking, ATMC members utilize the collective experience of the group to solve problems commonly faced by everyone in the automotive training industry.

    In addition to a unique networking experience, the Council will be honoring the recipients of the 2012 ATMC National Excellence in Training Awards.  These prestigious awards are given annually to highly effective or innovative training programs and are designed to highlight the importance of training to the success of the Automotive, Truck and Collision Industries. Deadline to submit an application for an award is September 1, 2012.  Applications and future details about the location of the reception can be found on the website

    ATMC is a member of the ASE Industry Education Alliance.

  • 01 Dec 2011 4:17 PM | David Milne (Administrator)
    At the November 2011 Board Meeting in Las Vegas the ATMC Board elected new Officers and Board Members for the 2012 term. Officers include:  John Saia, Chairman; Bobby Bassett, Vice Chair; Darrell Rowe, Treasurer; Tim Zilke, Secretary; and Stefan Baier, Past Chair.  The Board renewed the terms of Steve Lee and Rod Boyes. Other Directors include Byron Morgan, Tim Litell, and Holly Gerke.  A single at large seat is currently vacant.
  • 22 Nov 2011 4:55 PM | David Milne (Administrator)


    The Automotive Training Managers Council (ATMC) will present their prestigious National Excellence in Training Award to five industry firms in recognition of their outstanding training programs.  These awards are given annually and are designed to emphasize the importance of training to the success of the automobile and truck industry.  The recipients include: Bridgestone Retail Operations, LLC for their program On Track to Safety; Delmar Cengage Learning for their program Technician Test Preparation; Delphi Product & Service Solutions for their program CAN Data Multiplexing; Jiffy Lube International for their program Jiffy Lube University; and Volvo Cars North America for their program Precision Measurement.  Judged by a panel of ATMC training professionals, these programs were selected from among the numerous submissions for their ability to meet training objectives in a highly effective and innovative manner.  The awards will be presented at the ATMC Industry Reception held November 2nd during Industry Week in Las Vegas, NV. Congratulations to these deserving companies and the personnel who contributed to the development of these outstanding programs.

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